Speaking to Digital Spy, Murs said that his recent single “has been successful” and that he’s “enjoying it and it’s gone well” but went on to describe it as “not where I want it to be.”
“I want the song to be No.1. I think it’s hard now for any artist – especially UK artists – to get a No.1. Streaming is so popular, so if you are an in demand act, obviously people want to listen to your music. I feel like the chart now, for breaking new artists, is harder, because the songs have to be incredible,” he continued.
“I do think it’s the way forward, but for example, my song has been No.1 on the radio airplay chart for the last couple of weeks, and that’s amazing for me – it’s huge,” he said.
“The radio chart doesn’t help on the main chart, whereas with streaming you have to be on certain playlists for it to have effect. So then a Spotify or Apple Music playlist would be the equivalent of us listening to a radio playlist.”
He continued to say that he doesn’t understand why the radio, streaming and download charts – “like the Americans do” – aren’t accumulated together. He concluded, “look, it is what it is and I have to roll with the punches. I’m still doing brilliantly so I can’t complain.”