Sharing a movie-style poster for his ‘False Alarm’ video on Twitter, the singer-songwriter told fans the video will tell “a gritty story” and described it as “parental advisory”.
Tomorrow … A Gritty Story. Parental Advisory pic.twitter.com/JSxWjzQIR2
— The Weeknd (@theweeknd) October 12, 2016
The Weeknd shared ‘False Alarm’, the second song from ‘Starboy’, at the end of September. The track follows in the dance-led direction of the lead single and title track from ‘Starboy’, which me made in collaboration with Daft Punk.
The album is due out on November 25, but none of its other track titles have been revealed. Other producers who’ve worked on the album include Cirkut, Ben Billions, Doc McKinney and Mano.
The Weeknd has also revealed recently that he has signed a deal with Puma to launch his first fashion range, Puma XO. The range will be released in 2017 and will include clothes and trainers. In the meantime, he will be one of the ambassadors for Puma’s new ‘Run The Streets’ campaign.
The Weeknd follows Rihanna in signing a deal with Puma. Rihanna launched her first Fenty For Puma range at New York Fashion Week in February, and followed it up at Paris Fashion Week in September when she unveiled Fenty For Puma’s second line.