The video for ’24K Magic’, the title track from his new record, was posted by the singer today (October 7). It was directed by Mars himself alongside his longtime collaborator Cameron Duddy who has worked with the singer on previous videos such as ‘Uptown Funk’, ‘Gorilla’, ‘When I Was Your Man’ and ‘Locked Out Of Heaven’.
Writing on Instagram earlier this week, the singer-songwriter told fans: “You can call it my first single, but I call it the invitation to the party.” Mars’ label has confirmed that the track’s title is supposed to be pronounced “24 karat magic”. You can watch the video below.
The album will be his third following 2010’s ‘Doo-Wops & Hooligans’ and 2012’s ‘Unorthodox Jukebox’, home to the huge hits ‘Locked Out Of Heaven’ and ‘When I Was Your Man’. In 2014, he teamed up with Mark Ronson for the global chart-topper ‘Uptown Funk’. He also co-wrote Adele’s ’25’ album track ‘All I Ask’.
’24K Magic’ will be released on November 18 via Atlantic Records. Skrillex confirmed last month (September) that he has been working on new material with the singer-songwriter. “I’m not going to give specifics of what it sounds like, but what we’re doing is so fucking different, awesome and next level and sounds like nothing else that’s happened before,” he said.
Mars is also set to appear on Saturday Night Live on October 15. It marks his fifth appearance on the show and fourth time as a musical guest, his last being in 2014 with Mark Ronson.