The clip, which is taken from his LP ‘Everybody Looking’ which was released in July, shortly after his release from prison, is directed by NSFW and YASHXANA.
It presents Gucci as quasi-father to a crew of troublemaking youngsters. The rapper’s parenting skills include taking his children to a strip club and watching his kids hijack an ice cream truck and take it for a joyride.
The video subtly suggests that some of Gucci Mane’s “children” resemble Atlanta-area rappers like Young Thug, Lil Yachty, Quavo, 21 Savage and Peewee Longway as well as up-and-comers like Lil Uzi Vert, Rich the Kid and Kodak Black. You can watch the video below.
Meanwhile, Gucci’s second album this year – ‘Woptober’ – is due for release on October 17.
The rapper recently said the first single from the record would be ‘Last Time’, which features Travis $cott and is produced by Zaytoven.
Mane is also working on a collaborative album with Drake, which reportedly has the working title ‘The Sixers’. Zaytoven discussed producing tracks for the record with Mike WiLL Made-It.
“We had started recording songs that same day,” he said referring to when Drake visited Mane’s mansion for the ‘Guwop Home’ videoshoot. “I know that we got two songs concrete for sure songs that will go for the project. I don’t know for sure it’s going to be me and [Mike] doing the whole thing, if somebody else is gonna be a producer on it, or if I’mma do one by myself and Mike do one by himself. We don’t really know that for sure, just as long as the songs match up together.”